Brief Conference Schedule | Detailed Presentation Schedule


IMI Kolkata invites your participation at INTERNATIONAL MARKETING CONFERENCE to be held during December 19-20, 2019 at the IMI Kolkata campus. The conference proposes to bring together academic and managerial perspectives on the proposed theme "MARKETING IN THE NEW ERA – EMERGING TRENDS AND SUSTAINABLE PRACTICES".

Kolkata is renowned for its repute of being the “City of Joy”. Owing to its rich cultural heritage and way of life, the city gives you a sense of warmth and belongingness. The city is certainly a worthwhile tourist destination, famous for its ancient buildings with a touch of British architecture and other tourist spots.

We hope to have your presence at the conference in order to have an enriching experience as a whole!

Key Dates

Intimation of Acceptance by:

September 30, 2019


October 01 , 2019 to October 22 , 2019 ( Early Bird )

October 23 , 2019 to November 15 , 2019 ( Regular )

Jan-Benedict Steenkamp

Professor (Marketing)

Professor of Marketing at University of North Carolina, North Carolina, United States.

Keynote Speaker

Professor Jan-Benedict Steenkamp is an award-winning researcher with more than 150 scholarly publications claiming more than 36000 citations till date. He is currently the Knox Massey Distinguished Professor of Marketing at University of North Carolina, Chapel Hill and is considered as one of the world’s leading thinkers on global strategy and branding. His work is being continuously featured in Harvard Business Review, The Wall Street Journal, Financial Times, The Economist, The New York Times, Bloomberg Businessweek and newspapers in Europe, China, India and South Korea. .

Conference Committee

Conference Convenor

Dr. Rituparna Basu

Associate Professor (Marketing)


Professor Mohua Banerjee

Professor (Marketing)

Dr. Swapnarag Swain

Assistant Professor (Marketing)

Dr. Tinu Jain

Assistant Professor (Marketing)

Dr. Gobinda Roy

Assistant Professor (Marketing)

Theme of the Conference


21st century disruptions and rapid digitization is constantly challenging marketers who thrive to meet their customer’s expectations. Unanticipated new dimensions in making and marketing of products or services are emerging at a lightning speed that hardly follow any pre-demarcated structure or process. Rapidly changing internet environment powered by game changing social media tools are bringing new avenues and directions for marketers to think of more effective sustainable strategies to reach and hold on to the mind share of their stakeholders. Sustainable marketing practices that meets the needs of the present consumers without compromising the long term view of the markets is now the order of the day. This Conference proposes to bring together academic and managerial perspectives to address this issue.

Conference Topics


Papers are invited on the following topics (indicative, but not limited to):

  • Global Marketing
  • Services Marketing
  • Tourism Marketing
  • Consumer Behaviour
  • Agriculture Marketing
  • Rural & BOP Marketing
  • Digital Marketing & Social Media
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Retailing & Omni Channel Management
  • Strategic Brand and Product Management
  • Sports, Entertainment and Media Marketing
  • Marketing Research Philosophy and Practices
  • Sustainable Marketing: Strategies and Practices

Paper Submission Guidelines


Please submit original, extended abstract or full paper only (in Adobe Pdf or MS Word) at

Please note: Articles must be typed in MS Word, using font Times New Roman, size 12 and double paragraph spacing.

For more details, refer to the Brochure.


Registration Details

Online Registration & Payment . click here


Alternate Registration Link & Payment through NEFT /RTGS/IMPS

i ) Please note the following bank details for payments. Payments can be made through RTGS / NEFT / IMPS transfers.

ii) Fill the registration form . ( Link for Registration form )

iii) Send the confirmation email to

Bank Name : Yes Bank
Branch Name : Dalhousie, Kolkata
Branch Code : 190
Account Name : International Management Institute Kolkata
Account No : 0190946 00000638
Account Type : Savings Account
IFS Code : YESB0000190
MICR Code : 700532004
BSR Code : 0410003
Swift Code : YESBINBB

Kindly note: You have to create an account with your details. You shall receive a password in that registered email id which you will further require to log in and proceed for registration for the conference.

Immediately after successful online payment, please email the receipt generated to as an attachment alongside mentioning your name and title of the paper to immediately help us track your payment. A screenshot of the confirmation page will also do.

Participants are advised to register before the last date to avoid last moment payment traffic on the website. In case of any problem faced during payment and registration, kindly contact us at or call us at (+91) 9051664298 [ Sayani Mandal ] and (+91) 7003067913 [ Kandarp singh ].


Registration Fees applicable are as under

Participants Type Conference Workshop
Early BirdRegular Early BirdRegular
Indian Nationals Doctoral Students and Research Scholars INR 2100 INR 3200 INR 3500 INR 5000
Indian Universities/Institutes’ Faculty INR 3100 INR 4200 INR 3500 INR 5000
Industry Practitioners INR 5100 INR 6200 INR 3500 INR 5000
Foreign Participants Doctoral Students/Academia/Industry Practitioners USD 210 USD 260 USD 200 USD 250
Others Other Participants (only for workshop) NA NA INR 3500 INR 5000

Note: All fees mentioned are inclusive of taxes.
Cost of travel and accommodation to be borne by the participants

Note: Registration fees are inclusive of taxes as applicable. The registration fee includes conference kit, refreshments and lunch for two days of the conference and networking dinner on the first day (i.e. 19th December, 2019).


Refund Policy

No refund shall be made for any amount already paid to International Management Institute Kolkata towards registration or accommodation for the conference.

Contact Us

Feel free to give us a call for any further queries related to the International Marketing Conference 2019

(+91) 9051664298 (+91) 9038445676 (+91) 9830291770 (+91) 9830214814

Where we are located

International Management Institute Kolkata

2/4 C Judges Court Road, Alipore Kolkata – 700 027

Nearest Landmarks:

Mominpore Crossing

Bharat Petroleum Gas Station

BSNL Alipore Telephone Exchange

Command Hospital

2 minutes away from Army Institute of Management

View Brochure