Ph.D. (University of Calcutta), Associate Professor & Area Chair - Marketing

Contact: +91-33-6652 9666


Area of Interest
  • Consumer well-being and critical consumption practicesprincipally involving interpretive as well as other analytical techniques

Himadri Roy Chaudhuri

Ph.D. (University of Calcutta), Associate Professor & Area Chair - Marketing

Dr. Roy Chaudhuri has been associated with IMI-K from 2011. He has over 13 years’ experience in industry, research and teaching. He worked educational institutes like the National Institute of Technology Durgapur, Institute of Rural Management, Anand (IRMA), etc. He also taught at the Vinod Gupta School of Management.

He teaches courses on core marketing, consumer behaviour, branding, etc. He has significant exposure in Market Definition studies for public and private sector organisations.

His current research interest lies in culture consumption theory, subaltern consumer issues, market violence, macro marketing, consumer well-being, and transformative consumer research. His present batch of doctoral are working on issues related to subsistence retailing practices, on-line marketing and consumption of authenticity in culinary practices. His current research papers are under consideration from outlets like Qualitative Marketing Research ( R & R), Journal of Consumer Research ( 2nd R & R), Journal of Business Research, etc. He has been successful in establishing research collaboration with many researchers from across the world.

His research has been published in leading publication outlets like Marketing Intelligence and Planning, Journal of Consumer Behaviour, Advances in Consumer Research, Academy of Marketing Science Review, etc. His papers on Conspicuous Consumption are widely cited in consumer research literature.

He is currently the Associate Editor (Marketing) of the Global Business Review and is on the Board of the Journal of Marketing Communication. He is a reviewer for journals and books published by Sage, Taylor-Francis, Pearson, etc.