Ph.D. (University of Calcutta), Dean (Placement and Corporate Relations) and  Associate Professor - Marketing and Retail

Contact: +91-33-6652 9660

Email: m.banerjee@imi-k.edu.in

Mohua Banerjee

Ph.D. (University of Calcutta), Dean (Placement and Corporate Relations) and Associate Professor - Marketing and Retail

Dr. Banerjee’s academic interest spans retail marketing, advertising and consumer behavior.

She has consulted with telecom companies in the retail marketing domain. She has conducted practice-oriented retail research in collaboration with Oxford Institute of Retail Management, Saïd Business School, University of Oxford. She has presented and moderated sessions at the Asia Pacific Retail Conference, Malaysia 2011. She has also been actively involved in Retail Management curriculum development for National Skill Development Mission, NITTTR, Ministry of HRD. She writes for leading management journals and has been a reviewer for leading publishing houses. Dr. Mohua Banerjee is empanelled with Calcutta University as Guide for Doctoral Scholars doing PhD in Commerce (Marketing), University of Calcutta, March 2013.

Case study publication

Case study publication

SPENCER’S RETAIL LIMITED: REPOSITIONING IN A CHANGING RETAIL ENVIRONMENT, Ivey Publishing, IVEY Business School of Western University, Canada.

Conferences attended

Publication Date: 03/26/2014

Article publications

India Retail Report 2013, “Future challenges for Indian retailing: for policy makers, retailers, branded goods manufacturers and the wider supply chain partners”, Images Group, December 2012 “Changing pattern of consumer behaviour in Kolkata with advent of large format retail outlets” published in IUP Journal of Marketing Management, October-Decemeber 2010 issue. “Impact of malls and organized retail on traditional kirana stores in Kolkata” published in Business Studies, University of Calcutta, Dept. of Commerce

Books / Book Chapters

  • Contribution to the Pearson International Edition (ISBN:9780273768562) of Retail Management 12th edition by Barry R. Berman and Joel R. Evans
  • Contribution to the Pearson International Edition of Modern Management: Concepts and Skills, 13th edition by Samuel C. Certo, Trevis Certo (ISBN: 9781292000091)
  • Contribution to the Pearson International Edition of Global Marketing Management, 8th edition by Warren J Keegan (ISBN: 978023768685)

MDPs conducted

  • RETAIL MANAGEMENT – BUILDING COMPETITIVE ADVANTAGE
  • RETAILING – STRATEGIC PLANNING AND MANAGEMENT

For more details about the MDPs please visit http://www.imi-k.edu.in/newinstallation/index.php/retailing-strategic-planning-and-management/

Workshop conducted

RETAIL MANAGEMENT http://www.imi-k.edu.in/newinstallation/index.php/workshop-on-retail-management/

Contributed to the International edition of Pearson’s “Retail Management – A Strategic Approach” 12th edition. ‘Future Challenges for Indian Retailing for Policy Makers and Retailers, Branded Goods Manufacturers and Wider Supply Chain Partners’, India Retail Report 2013.

A case study titled “Spencer’s Retail Limited: Repositioning in a Changing Retail Environment” by Dr. Mohua Banerjee has been published by Ivey Publishing, which is a part of Ivey Business School at Western University, Canada. The case puts forth the evaluation of a whole new retail marketing strategy based on Spencer’s Retail Limited. To target the expanding segment of upwardly mobile and upper-income Indians, the pre-eminent organized retailer in India decided to introduce western-style hyper stores with high-end merchandising. The initial reactions of shoppers were positive, but soon the novelty wore off and store traffic declined. To counter the negative consumer responses, the retailer undertook a year-long test of a new repositioning strategy in its signature hyper store in a large urban centre. The case provides the test results, which include consumer reactions as well as impacts on store traffic and profit margins. The case is available on the Ivey Publishing website where faculty, publishers and corporations worldwide can purchase copies for use in their classrooms, textbooks and seminars.

India Retail Report 2013, “Future challenges for Indian retailing: for policy makers, retailers, branded goods manufacturers and the wider supply chain partners”, Images Group, December 2012