Dr. Stephan Bourliataux-Lajoinie

Dr. Stephan is the Adjoint Direct of IAE-Tours. He specialises in consumer behaviour on the Internet and e-marketing.

Dr. Stephan is the Adjoint Direct of IAE-Tours. He specialises in consumer behaviour on the Internet and e-marketing. Amember of Laboratory Cermat, he focused his research on user behaviour and acceptance of the technology in an intercultural approach. He takes up E-commerce and Business Courses at IMI-K.