Amit Anand Tiwari
Fellow (IIM Lucknow ), Assistant Professor-Marketing Mangement
Prof. Amit Anand Tiwari is in the area of Marketing Management. He has varied experience in the education and banking industry. His current academic interests comprise contemporary issues in creative industries and digital marketing. On the research front, his interests span over various areas like service dominant logic, technology convergence, value co-creation, products coolness, and complex networks brand implications. He has also presented many papers in peer-reviewed national and international conferences during his research at IIM Lucknow. Currently, he is serving as the reviewer for American Marketing Association.