Authors : Bhattacharyya, A. K., and Nag, T
Publication Place : Chartered Institute of Management Accountants UK, London
Publication year: 2012
The article presents research on corporate social responsibility (CSR) in India. Investments made by corporations in that country in CSR programmes are examined in terms of their impact on financial performance as measured by rate of return and the companies’ stock price-earnings ratio. Findings of the study are discussed including that no detectable return on CSR investment was found sooner than one year after it was made, that investment in environmental initiatives appeared to have a negative impact on performance, and that companies preferred donating to established programmes rather than creating their own initiatives.