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Research Papers |
PRINT MEDIA – SUSTAINING MARKET LEADERSHIP

Authors : Tirthankar Nag, and Dr. Buroshiva Dasgupta

Publisher :

Publication Place : Jagran Prakashan Ltd

Publication year : 2013

ISBN :

 

Tirthankar Nag, Dean (Academics) and Dr. Buroshiva Dasgupta, Professor, developed a case study – The March of Jagran: Realizing & Sustaining Market Leadership– the growth story of Dainik Jagran, a Hindi daily – based on their study of Jagran Prakashan Ltd. It is an effort to highlight the business side of the print media and will be part of the curriculum at IMI Kolkata. ­This is an initiative to bridge the academia-industry gap and bring in real life decision-making inside the classroom.­ The case study was released in the IMI Kolkata campus on July 2, 2013 in presence of the representatives from Jagran Prakashan Ltd., the executives from the media fraternity, a faculty member from Colorado State University and the faculty members from IMI Kolkata.

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