Research & Publication
Topic : Marketing & Retail Clear All
Research Papers | 2010
Insights into Culinary Distinction for the Indian Middle Class” in a forthcoming Palgrave book on Luxury Brands in Emerging Markets.
Journal Articles | Emerald journal |
The paper explores the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters.
Research Papers | Emerald publication
The article explores store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective.