Research & Publication

Topic : Marketing & Retail Clear All
Research Papers | 2010
Insights into Culinary Distinction for the Indian Middle Class” in a forthcoming Palgrave book on Luxury Brands in Emerging Markets.
Journal Articles | Emerald journal |
Rituparna Basu
The paper explores the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters.
Research Papers | Emerald publication
Rituparna Basu
The article explores store choice behaviour of Indian apparel shoppers and analyses the factors influencing their choice of retail formats from an emerging market perspective.