Research & Publication
Topic : Marketing & Retail Clear All
Research Papers | Global Business Review | 2015
Journal Articles | Canada | 2014
Spencer’s Retail Limited: Repositioning in a Changing Retail Environment” by Dr. Mohua Banerjee has been published by Ivey Publishing, which is a part of Ivey Business School at Western University, Canada.
Journal Articles | 2014
Research Papers | Indian Journal of Marketing | 2013
Trends of globalization coupled with reduced trade barriers are inducing competitive retailers to shift focus away from the hitherto attractive developed markets towards investing in the emerging underserved geographic markets.
Research Papers | 2013
Retail Management – A Strategic Approach 12th edition.
Research Papers | 2012
“Future challenges for Indian retailing: for policy makers, retailers, branded goods manufacturers and the wider supply chain partners”, Images Group, December 2012
Research Papers | Journal of Indian Business Research | 2012
The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI).
Research Papers | IUP Journal of Marketing Management | 2012
Dwindling retail market share in the developed countries direct attention to a critical appraisal of the potential in emerging markets.
Research Papers | Journal of Consumer Behavior | 2011
In this paper individual differences in conspicuous tendencies are examined.
Published Books | 2010
Global Business Review provides an outlet for research and scholarship on management-related themes and topics. It publishes articles which are of a multi-disciplinary, interdisciplinary, and internationally significant nature. Thus our major objectives are to attract thoughtful scholarship that matters to corporate and other institutions, for their overall development, as well as to society at large. We encourage contributions from around the globe, with special emphasis on emerging economies. The journal includes empirical, conceptual and methodological articles across the full range of business and management disciplines, including general management, human resource management, organizational behavior, management development, accounting and finance, business ethics, equality, diversity and inclusion, strategic management, marketing, operations management, technology management, information technology, business economics, public sector management, management of non-government organizations and research methods. Among the regular features are Chief Executive Officer’s Forum, Policy Debate, Review Articles and Book Reviews. This is a refereed journal. Papers are reviewed by eminent academicians and professionals from various places of the world.