Media Details

China eyes slice of India’s destination wedding business

Date : 18 Oct 2014

Arindam Banik, Director, International Management Institute (IMI), Kolkata, with Wang Xuefeng, Consul-General of China in Kolkata, at an international conference in Kolkata on Saturday. Photo: Ashoke Chakrabarty

Will affluent India’s destination weddings reach Chinese shores? Why not. Now the Chinese authorities are eyeing an opportunity to have a slice of opulent destination wedding business of India reportedly worth $40 billion or about Rs. 2.5 lakh crore a year.

Indian weddings have already been going places – South East Asian countries, Europe or the US.

Wang Xuefeng, Consul-General of China in Kolkata, told reporters here that his country was aggressively marketing several destinations such as Kunmig, Lijiang and Dali to Indians.

On the sidelines of an event organised by the International Management Institute and Sichuan Academy of Social Sciences, the Consul-General said that Indian families, who have been going to Thailand, Dubai and Mauritius for weddings, were now also considering some of the Chinese cities with beautiful weather, romantic settings and perfect tourist infrastructure.

The Chinese official said his country was facilitating engagement of Indian wedding planners and tour operators with the Chinese counterparts in the tour business.

“We are encouraging Indian firms to find partners in China, who will organize HOTELS, transport and decorations suitable for the occasions. Some of the Chinese destinations have also restaurants that specialize in Indian food,” Wang said.

China has become India’s biggest trading partner (worth $70 billion). The new initiatives were to extend the ties in the socio-cultural spheres too, he pointed out.

(This article was published on October 18, 2014)